Some of the world’s biggest companies are embracing the metaverse as digital assets go mainstream.
What’s the Metaverse: That’s probably a good place to start. The short definition: it’s a digital world rooted in virtual and augmented reality, kind of like a video game but one that we can navigate in a way that feels more real and immersive.
The hype: And the metaverse is all the rage, these days. Last week, a number of these Fortune 500 companies teased their plans to get in on the metaverse hype.
So we’ve put together a TL;DR on who said what:
- Facebook (Meta): Facebook, now Meta, hosted their Connect conference which featured an hour long keynote from Mark Zuckerberg who outlined the company’s plans to become a ‘metaverse’ company. Zuckerberg’s plan appears to be the most ambitious of the Fortune 500 CEOs and Meta plans to spend billions to build their digital world (hopefully this time with fewer people yelling at each other).
- Microsoft: The metaverse isn’t going to be all fun and games—and Microsoft is going to make sure of it! The Office giant announced that their Teams chat and conferencing tool will release a working metaverse prototype in the first half of 2022, Powerpoint and all.
- Nike: Sneaker heads take to the cloud. Last week, Nike filed a trademark for virtual goods and posted a job for a designer to create swoosh branded products for the metaverse.
Okay, so what does this all mean? In Zuck’s Connect keynote, he mentioned NFTs multiple times. That’s because NFTs, with their digitally native ownership, are expected to be the format that digital goods in the metaverse take.
- The key takeaway is that we’re really just getting started here. As the metaverse becomes more… real, expect NFTs to play a bigger role in our life.